Yoni Assia on the Rise of Active Trading in a Blockchain-Based World and Building a 27M-User App

A few weeks ago before the crypto world caught fire, we interviewed Yoni Assia. Yoni is the founder and CEO of Etoro, one of the most successful crypto and stock buying apps on the market with over 27 million users in over 100 countries at the time of recording.

Originally founded in 2007, it was one of the pioneering companies to incorporate crypto to their platform as early as 2013. What led Yoni to being so early and where did the idea for Etoro stem from?

Chapters:
00:00 Section 1 – Pioneering crypto and Etoro’s inception
16:15 Section 2 – Regulations and crypto integration from 2013
26:36 Section 3 – Etoro’s NFT vision enabling mass migration
35:37 Section 4 – Diversification of assets and risks

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Update

Steve Rich's Exciting New Book: A Journey into the World of Forex Trading!

Interview

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